SEO – The domain is vital
Over the past few years and in particularly the last 18 months I’ve come to realize what I consider to be the most important factor for getting ranked high in the search engine results of todays search engines. It’s all about the domain name.
Okay, so maybe it’s not ALL about the domain name but the domain definitely plays a very big part. I’m saying this not based on scientific facts or even based on any particular tests or experiments but instead I based this on my own experience with SEO. Over the past 18 months or so I’ve launched several sites, some of which have achieved a page #1 ranking in Google whilst others have not. For each of these sites I’ve done the standard search engine optimization tasks including optimizing keywords, link building, article marketing and more. Looking over my sites I can see a trend that in general the sites whose domains are either an exact or very similar match to their primary keyword/phrase seem to be ranking much better compares to those sites whose domains are slightly less specific.
From this I’m led to believe that one of the most important things you can do if you intend to rank well in the search engines would be to make sure you choose the right domain name. I am by no means saying that choosing the perfect domain on its own will get you ranked higher. Instead I’m simply saying that a better, more specifically matched domain from what I can see has a big impact on how your site will rank (at least with Google).
